Keeping track of your website and the sites of other businesses in your niche can help your organization stay ahead of the competition.The problem is, your competitors’ websites, as well as your own, change all the time. How do you keep track of everything that’s happening?Using website monitoring solutions to capture real-time screenshots of webpages can help you stay on top. By doing so, you can easily manage your brand, analyze (and mirror) your competition’s techniques and track the trends on your website including the results of any SEO efforts, among others.Let’s discuss in detail how website monitoring and archiving can benefit your business.
Manage your brand
Your distinct branding makes you easily recognizable. It helps you create a memorable impression on consumers and communicate to them what they can expect from your organization. It’s a way to set yourself apart from your competition and clarify that what you offer makes you the better choice.By taking daily screenshots of your online channels, it’s easy to go back to your previous content and use it as reference for your future posts. This way, you can keep your content consistent with your branding.
Monitor your competition
Businesses fight for new customers daily. Identify your biggest competition and track their activities on their website and on social media. Are they offering enticing promotions? Do their websites have something yours don’t, such as compelling copy or professionally-photographed photos? Monitoring your competition’s online channels allows you to learn the techniques that make them a hit, and then apply these strategies to your own business.
Track online trends
Is your organization listed on sites such as Yelp, Google My Business, or TripAdvisor? Are you present on social media platforms such as Facebook, Twitter or Instagram? Daily screenshots automatically track any changes on these channels. You can see any changes on your ranking, any new comments or reviews, or whether you gained or lost followers. This way, you know the areas you need to improve, as well as the techniques you need to double down on.
Fortify your SEO strategy
Are you relying on search engine optimization to improve your search engine strategy? The SEO landscape is fast changing — the techniques that worked a few years ago may no longer be relevant today.Daily screenshots that help you track your keywords and the techniques you have used in the past will help you identify the techniques that worked for you. If you have received a penalty from Google, website archiving helps you easily review the root of the problem, so you can avoid it in the future.
Do you make money on your online channels by publishing sponsored content and displaying ads? Screenshots of daily web pages can help you document what you published on specific dates, in the event a sponsor requests proof of proper publication of their ads or content.
Capture Your Web Content in Real-Time
PageFreezer’swebsite capturing software collects your data in real-time. Apart from capturing posts on your website and that of the competition, our software helps you be confident in your compliance and be ready for eDiscovery.Our website archiving solutions do more than support your efforts to improve your business: they protect your company from property theft, false claims, and requests for freedom of information.Contact us today to request a free quote.
Healthcare websites, especially hospitals, are always a hot target for cybercriminals. In 2018, the United States’ government health insurance website was among the largest sites hacked.Tech news outlet TechCrunch reported that the hackers did not modify the website itself because their primary target was the protected health information (PHI). They stole over 75,000 patient records. These files contained a lot of sensitive data, including addresses, full names, and even social security numbers.According to a recent report by the Institute for Critical Infrastructure Technology, these pieces of information are used by cybercriminals for identity theft. The records are sold at around $20 apiece. It’s also possible that a person’s file will be part of a larger document filled with other stolen information about them. These compilations often sell for around $1,500. Hackers can use this data to pose as the victim online and commit a variety of crimes, such as filing fake tax returns or extorting large amounts of money from the owner of the records.Around 93% of hospitals in the United States have a website that allows patients to view their electronic health records and other information. As such, these pages must be properly secured. One way to do this is to comply with the Health Insurance Portability and Accountability Act (HIPAA) standards of creating a healthcare website. Besides clinics, sites from healthcare providers like pharmacies and insurance marketers that carry protected health information should follow the HIPAA rules.But what is the HIPAA, anyway?
A Secure Standard
The Health Insurance Portability and Accountability Act (HIPAA) of 1996 pushed the U.S. Department of Health to create national regulations in handling electronic health information. Its rules say that healthcare businesses should ensure that the electronic PHI they store, create, and transmit is confidential and protected against improper alteration or destruction. Here are measures you can take to uphold this standard.
Keep Your Site Data Backed-Up – All PHI on your site and servers should be backed up securely, either through a trusted cloud storage service or encrypted and password-protected external drives. It’s also important to use a website data capture program to keep records of your webpage’s content. This way, you’ll have authentic information to review and present, in case your company faces litigation from regulators.
Encrypt Your Site- Protect your client or patient data by getting your website a secure sockets layer (SSL) certificate. SSL ensures that your site’s connection to your clients’ device is encrypted. This means that the sensitive information that your users input on your site, like passwords, social security numbers, and credit card information, won’t be readable by third parties, like hackers.
Keep Deals in Writing – When you’re working with other businesses, be it vendors or a digital marketing agency, the HIPAA requires you to create a written contract that outlines the amount of PHI they have access to. It also requires your business partners to safeguard the data they may access from you. If you’re unsure how to draft a contract, the Department of Health & Human Services offers a template you can use.
Your healthcare website is a portal for patients and clients to access their electronic health records conveniently. But it may also be just as convenient for cybercriminals to take that data. Keep it safe by getting your webpages archived, encrypting your clients’ information, and making sure your partners are also following HIPAA rules. Your customers and patients will trust your business more when they know that it complies with the government’s strict standards. The healthcare industry has strict regulations that, when violated, may cost you your business. Problems in your website content, whether the work of hackers or not, can open up a healthcare provider to lawsuits. As such, you should archive your website content with PageFreezer Software Inc. We will help you keep records of your blog posts, product pages, and customer comments, and other data on your site so you can comply with FDA, FTC, and HIPAA standards.Contact us today to keep your site content compliant and safe.
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