Keeping track of your website and the sites of other businesses in your niche can help your organization stay ahead of the competition.The problem is, your competitors’ websites, as well as your own, change all the time. How do you keep track of everything that’s happening?Using website monitoring solutions to capture real-time screenshots of webpages can help you stay on top. By doing so, you can easily manage your brand, analyze (and mirror) your competition’s techniques and track the trends on your website including the results of any SEO efforts, among others.Let’s discuss in detail how website monitoring and archiving can benefit your business.
Manage your brand
Your distinct branding makes you easily recognizable. It helps you create a memorable impression on consumers and communicate to them what they can expect from your organization. It’s a way to set yourself apart from your competition and clarify that what you offer makes you the better choice.By taking daily screenshots of your online channels, it’s easy to go back to your previous content and use it as reference for your future posts. This way, you can keep your content consistent with your branding.
Monitor your competition
Businesses fight for new customers daily. Identify your biggest competition and track their activities on their website and on social media. Are they offering enticing promotions? Do their websites have something yours don’t, such as compelling copy or professionally-photographed photos? Monitoring your competition’s online channels allows you to learn the techniques that make them a hit, and then apply these strategies to your own business.
Track online trends
Is your organization listed on sites such as Yelp, Google My Business, or TripAdvisor? Are you present on social media platforms such as Facebook, Twitter or Instagram? Daily screenshots automatically track any changes on these channels. You can see any changes on your ranking, any new comments or reviews, or whether you gained or lost followers. This way, you know the areas you need to improve, as well as the techniques you need to double down on.
Fortify your SEO strategy
Are you relying on search engine optimization to improve your search engine strategy? The SEO landscape is fast changing — the techniques that worked a few years ago may no longer be relevant today.Daily screenshots that help you track your keywords and the techniques you have used in the past will help you identify the techniques that worked for you. If you have received a penalty from Google, website archiving helps you easily review the root of the problem, so you can avoid it in the future.
Do you make money on your online channels by publishing sponsored content and displaying ads? Screenshots of daily web pages can help you document what you published on specific dates, in the event a sponsor requests proof of proper publication of their ads or content.
Capture Your Web Content in Real-Time
PageFreezer’swebsite capturing software collects your data in real-time. Apart from capturing posts on your website and that of the competition, our software helps you be confident in your compliance and be ready for eDiscovery.Our website archiving solutions do more than support your efforts to improve your business: they protect your company from property theft, false claims, and requests for freedom of information.Contact us today to request a free quote.